TOPIC
White Papers
White Papers
Debunking the 5x Pipeline Metric: Hello Revenue Velocity
Why relying on an arbitrary threshold simply doesn't work
White Papers
GTM Planning Intelligence
Next generation GTM planning. Build GTM plans that truly account for how well you are able to perform.
White Papers
Bridging the Gap Between Finance & GTM Teams
A white paper describing how to overcome the disparity between GTM and Finance teams objectives.
White Papers
The Best Path to Recurring Revenue Growth
A white paper describing how to best achieve revenue growth over time accounting for retention, new sales, recurring and expansion sales.
White Papers
Lose Yourself in the Plan: A Framework for GTM Planning & Alignment
Key takeaways: Present a unified goal aligned across GTM teams. Achieve buy-in on your customer acquisition model and responsibilities by team....
White Papers
Three Sales & Marketing Startup Lessons from a Serial Entrepreneur
Successful business planning, while complex, does not have to be complicated. Three sales & marketing startup lessons from a serial entrepreneur.