White Papers
Debunking the 5x Pipeline Metric: Hello Revenue Velocity
Why relying on an arbitrary threshold simply doesn't work
White Papers
GTM Planning Intelligence
Next generation GTM planning. Build GTM plans that truly account for how well you are able to perform.
White Papers
The Best Path to Recurring Revenue Growth
A white paper describing how to best achieve revenue growth over time accounting for retention, new sales, recurring and expansion sales.
Blogs
Revenue Planning—Why Starting at the Bottom and Working Backwards Makes More Sense
Revenue planning is an important strategy to ensure successful sales and marketing initiatives. Through this bottom-up revenue planning process,...
White Papers
Three Sales & Marketing Startup Lessons from a Serial Entrepreneur
Successful business planning, while complex, does not have to be complicated. Three sales & marketing startup lessons from a serial entrepreneur.